Postcards

Postcards

Postcards
Postcards are a marketer's dream. Their compact size makes them ideal for simple, targeted mailings, as well as larger, more full-fledged campaigns. Postcards are inexpensive and perfect for introducing new products, announcing upcoming events, or keeping in touch with customers on a regular basis.

  • Postcards make great front-counter handouts, box stuffers, and trade show materials.
  • Use postcards as a call to action. Enclose them with marketing materials and include them as a mailer with your mailing address for an easy customer response.
  • Grab attention and stand out from the crowd by using square or larger-sized postcards.

Postcards

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Postcards
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  1. Enter Quantity

  2. *Size

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    What are the size limits for first-class postcards?

    All postcards are not created equal, at least in the eyes of the USPS. In order to qualify for the special first-class postcard rate, a card must be rectangular in shape, at least 3.5 inches high x 5 inches long x 0.007 inches thick, and no more than 4.25 inches high x 6 inches long x 0.016 inches thick. Postcards that do not meet these regulations are treated as normal mail.

    So why would you consider a different size for your postcard? For starters, a larger size stands out better in a pile of mail. It also offers added real estate for offers, images, and text about your products and services.

    If you're not concerned about meeting the USPS guidelines for postcard rates, you might consider a slightly larger postcard (5 x 7, 5.5 x 8.5, or 6 x 9) to take advantage of these added benefits.

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    Standard Sizes

    Mini Postcards

    Large Postcards

    Custom Postcards

  3. *Color Options

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    Which color option should I choose?

    Most postcards are printed full-color on both sides, particularly those that include color images. If your postcards don't contain color images or only have them on one side, you might consider a different option instead.

    Two-color printing, as its name implies, uses two ink colors. One is typically black, but it doesn't have to be. One-color printing uses just a single color of ink. Again, black is most common, but you can choose a different color if you prefer.

    Full-color printing provides the maximum impact and visual appeal for most postcards. However, if your budget is tight, a well-conceived two-color or even one-color design can prove an acceptable alternative.

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    Front: Full-Color
    Back: Unprinted

  4. *Paper Choices

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    100 lb. uncoated is an economical option, suitable for text. However, it does not reproduce graphics or photographs well.

    100 lb. matte is a heavyweight paper with a dull, smooth finish that handles print graphics well.

    130 lb. gloss is an elegant, heavyweight paper with a smooth, glossy finish that's perfect for high-impact graphics and photographic reproduction.

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  5. *Shrink Wrapping

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    What are the benefits of shrink-wrapping?

    Shrink-wrapping protects against humidity, dust, and dirt; prevents damage from bending, tearing, or folding; and keeps printed items well-organized, under control, and easy to maintain. Printed materials are far easier to transport and store when they're shrink-wrapped together, rather than stacked loosely in a pile.

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  6. *Aqueous Coating

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    What is Aqueous Coating?

    Aqueous coating is a clear, protective finish that improves the durability of your printed pieces. Water-based and environmentally friendly, it provides a glossy surface that resists fingerprints and smudges.

    Aqueous coating adds a rich quality to any full-color printed item. It's fast-drying and is applied while the paper passes through the printing press.

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